Date: 2007-01-09
Jackson Hewitt® Kicks Off Tax Season 2007
CEO Michael Lister Rings New York Stock Exchange Closing Bell
To Mark the Start of Tax Filing Season
Leading Tax Preparation Service Enhances Relationship with NASCAR
Through New Sweepstakes and Sponsorships
PARSIPPANY, N.J., January 9, 2007 – Jackson Hewitt Tax Service Inc. (NYSE: JTX), hailed the start of the 2007 tax season as its Chairman, President and CEO, Michael Lister rang The Closing BellSM at the New York Stock Exchange this afternoon. At the podium, Lister was also joined by Zak Brown, President and CEO of Just Marketing International, an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide, as the two announced and celebrated new NASCAR-based promotions and sponsorships for Jackson Hewitt®, “The Tax Service of NASCAR.”
“The IRS begins accepting electronically-filed returns this Friday, January 12, and Jackson Hewitt tax professionals around the country are excited to help taxpayers accurately prepare and file their 2006 individual income tax returns,” said Michael Lister. “Kicking off our start to the tax season at the New York Stock Exchange is always an exciting time, and this year gives us a great opportunity to celebrate our new Jackson Hewitt 500 Sweepstakes and continually growing relationship with NASCAR.”
New Promotion Puts Race Fans on the Fast Track For Prizes
Through the Jackson Hewitt 500 Sweepstakes*, announced today, more than 500 prizes will be awarded, including NASCAR-licensed Fathead
tm items (life-like, vinyl wall graphics of fan favorite race cars) and, for five first prize winners, a VIP trip to the 2008 NASCAR
® Daytona race. One lucky person will take home the grand prize of up to five times their 2006 tax refund, with a $25,000 maximum prize. Race fans can enter for a chance to win by completing an official entry form available at the more than 6,000 participating Jackson Hewitt offices nationwide or by logging on to
www.jacksonhewitt.com. The promotion, which officially launches at the 2007 NASCAR Jackson Hewitt Preseason Thunder, the two-week NASCAR NEXTEL Cup Series test session for the 2007 racing season held annually at the Daytona International Speedway, runs through April 17, 2007.
Jackson Hewitt continues growing its relationship with NASCAR through a new associate sponsorship of the Roush Racing No. 16 Ameriquest Ford Fusion NASCAR NEXTEL Cup car driven by Greg Biffle. This year, Jackson Hewitt also celebrates its fourth year as “The Tax Service of NASCAR” and its second year as the primary sponsor of the 2007 NASCAR Jackson Hewitt Preseason Thunder testing event at Daytona International Speedway.
Information and Resources for Tax Preparation
Taxpayers are encouraged to visit the Jackson Hewitt website (
www.jacksonhewitt.com) for information and great tax tips including energy-efficient tax tips and the new tax-extender rules, as well as other valuable information relevant to filing a 2006 tax return, such as:
- Tax resources and information about new tax laws
- A list of items to obtain and organize prior to having your tax return accurately prepared
- Information on the “Top Overlooked Deductions” and “Top Overlooked Credits”
- Deductions@Work® – a proprietary feature that lists job-related credits and deductions for more than 40 occupations
- The “What to Bring to Your Tax Preparer” checklist
All Jackson Hewitt offices are now open to assist customers with getting started or for help preparing a 2006 individual income tax return. To find the Jackson Hewitt office nearest to you, call 1-800-234-1040.
* NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States and District of Columbia 18 years and older. Void where prohibited. Sweepstakes ends 4/17/07. For official rules, see the entry form available at participating Jackson Hewitt Tax Service
® offices or visit
www.jacksonhewitt.com.
About Jackson Hewitt Tax Service Inc.
Jackson Hewitt Tax Service Inc. (NYSE: JTX), with over 6,000 franchised and company-owned offices throughout the United States during the 2006 tax season, is an industry leader providing full service individual federal and state income tax preparation. Most offices are independently owned and operated. The Company is based in Parsippany, New Jersey. More information may be obtained at www.jacksonhewitt.com. To locate the Jackson Hewitt Tax Service® office nearest to you, call 1-800-234-1040.
About Just Marketing International
Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, GM Goodwrench, Ford, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.
Contact: Melissa Connerton, CooperKatz & Company for Jackson Hewitt Tax Service Inc., 212-455-8001,
mconnerton@cooperkatz.com