Date: 2008-11-13
Jackson Hewitt Teams Up With Earvin 'Magic' Johnson
PARSIPPANY, N.J.,
Nov 13, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --
Partnership Spotlights Magic Johnson as New Spokesperson and Business
Partner
Jackson
Hewitt Tax Service Inc. (NYSE: JTX) announced today a new agreement
with Magic Johnson Enterprises that will feature Earvin "Magic" Johnson
in a new advertising campaign as Jackson Hewitt's new spokesperson and
business partner.
"We
are thrilled to be working with Earvin 'Magic' Johnson," said Michael
Yerington, President and Chief Executive Officer. "Magic Johnson's
business expertise, combined with his dedication to communities aligns
directly with our goals and community commitment as a company."
"As
a business owner and entrepreneur, I look forward to working with
Jackson Hewitt in an effort to bring franchise and community outreach
opportunities to neighborhoods across the country," said Earvin "Magic"
Johnson.
Mr.
Johnson will work closely with Jackson Hewitt in identifying and
connecting with potential franchise owners in key markets across the
country.
Mr.
Johnson will also be featured in Jackson Hewitt's upcoming integrated
marketing and advertising campaign which launches in mid-November with
direct mail and in-store. The campaign will later include TV, radio,
print, promotions, out of home and online that will run at various
times through the 2009 tax season.
"We
believe this business partnership with Magic Johnson embodies our brand
and values," said Doug Foster, Chief Marketing Officer for Jackson
Hewitt. "Magic Johnson has the heightened consumer awareness and
passion that will not only connect with our current and potential
customers, but also provide a great impact in our franchise and
community relations efforts."
About Jackson Hewitt Tax Service Inc.
Jackson
Hewitt Tax Service Inc. (NYSE: JTX), with approximately 6,800
franchised and company-owned offices throughout the United States
during the 2008 tax season, is an industry leader providing full
service individual federal and state income tax return preparation.
Most offices are independently owned and operated. The Company is based
in Parsippany, New Jersey. More information may be obtained at
www.jacksonhewitt.com. To locate the Jackson Hewitt Tax Service(R)
office nearest to you, call 1-800-234-1040.
About Magic Johnson Enterprises
Magic
Johnson Enterprises, formed in 1987, serves as a catalyst for community
and economic empowerment by making available high-quality
entertainment, products and services that answer the demands of
ethnically diverse urban communities. Through investment, partnership
and consultation, Magic Johnson Enterprises has a portfolio of
companies that strategically work together to reinforce the
organization's focus on serving emerging, multicultural communities.
Learn more at www.magicjohnsonenterprises.com/
SOURCE Jackson Hewitt Tax Service Inc.